Off the shelf means compromise.
We don't do compromise.
We think
We work with you to identify your most valuable opportunities across your business or your clients’.
We build
We scope and create an MVP using no-code tools — fast, functional, and built for validation.
We deploy
We launch or hand off clean, deployable code that’s ready to scale.
We help agencies, professional services and packaging firms uncover opportunities that save time, increase profit, and elevate experience - then rapidly build no-code apps that deliver measurable results.
Your always-on innovation partner.
Marketing Agencies
A word from our founder.
"Hi, I’m Matt.
I’ve spent my career working in client leadership with agencies and professional service firms who care deeply about their clients - but often struggle to find the time or tools to innovate at the pace the world demands.
As an ex-agency MD and business owner, I've seen it from all angles.
I’ve always believed that everything happens in relationship - between people, between ideas, and between businesses. When those relationships are nurtured, they create progress.
That’s what led me to start Client Edge.
It’s born from two lifelong obsessions: how people connect, and how technology can make those connections stronger.
AI, for me, isn’t about replacing people - it’s about augmenting them. It’s the most powerful creative and operational tool we’ve ever had, and I’m fascinated by how it can unlock new ways of working, thinking, and growing.
At Client Edge, I combine that fascination with a simple belief: innovation should be practical, fast, and human.
We help agencies and professional service firms uncover opportunities that save time, make money, or improve experience — and then we build no-code tools and AI-powered solutions that turn those ideas into reality.
This isn’t about tech for tech’s sake. It’s about giving great businesses the edge they need — by uniting the best of human imagination with the intelligence of machines.
If you share that curiosity for what’s next, I’d love to explore how we can build it together.
– Matt Ward
Founder, Client Edge"
For Marketing Agencies:
Build What Your Clients Need Next.
You’re great at delivering campaigns. But the next big win won’t come from clicks — it’ll come from what you build.
Your clients don’t just need marketing. They need growth — new ways to save time, make money, and improve customer experience. We help agencies uncover those opportunities and turn them into custom no-code apps that transform how their clients work, sell, and serve.
You keep your client relationships — we make them stronger
The client growth challenges we solve
1
Pressure to Prove Value
Campaigns perform, but clients want more: tangible tools that make their business better. We help you move from service provider to growth partner by creating solutions that deliver measurable impact.
2
Stagnant Client Relationships
Retainers are steady until they’re not. By building new ways for your clients to grow — from sales enablement tools to customer portals — you spark momentum and open up new commercial opportunities
3
Limited Innovation Bandwidth
Your team’s focus is delivery, not R&D. We act as your on-call innovation partner — turning your clients’ pain points into working prototypes that drive ROI.
4
Lost Competitive Edge
Agencies that innovate retain clients longer. We help you develop bespoke tools and products that make your agency indispensable — not interchangeable.
5
The “Great Idea, No Time” Problem
Every agency has ideas for how to help their clients grow — 75% of them never get built. We make sure they do, fast, using no-code technology that’s scalable, safe, and client-ready.
Give your clients something worth staying for
For Professional Service Firms
Turn expertise into scalable value.
You’re experts in your field. But expertise alone doesn’t scale.
Your clients expect more than advice — they expect outcomes, speed, and seamless experiences.
We help professional service firms identify where their deep expertise can be turned into digital advantage — and build no-code apps that create measurable value for their clients and teams alike.
From client onboarding portals to ROI calculators, workflow tools to insight dashboards — we turn knowledge into scalable products that strengthen client relationships and open new revenue streams.
The challenges we solve
1
Expertise doesn't scale
Your people are your product — but time is finite. We help you digitise parts of your service, turning IP into reusable, branded tools that add value without adding hours.
2
Client Experience Gaps
Clients expect simplicity. Disconnected emails, PDFs, and spreadsheets slow them (and you) down. We create apps and portals that make collaboration effortless.
3
Fee Pressure & Differentiation
Competition is fierce and price is under constant pressure. Building digital tools gives you a unique proposition — proof of value that wins and keeps clients.
4
Manual, Repetitive Processes
You can’t innovate when your best people are stuck on admin. We use no-code automation to free up time for higher-value advisory work.
5
The Innovation Gap
You have the ideas — but not the resource to build them. We become your on-demand innovation partner, turning ideas into functional MVPs in weeks, not months.
You keep doing what you do best.
We help you do it smarter, faster, and more profitably.
Turn packaging expertise into scalable value.
You’re experts in packaging - materials, sustainability, and supply.
But expertise alone doesn’t scale.
Your customers expect more than quality products — they expect speed, accuracy, and a seamless buying experience. We help packaging suppliers turn their deep product and material knowledge into a digital advantage - building no-code tools that create measurable value for your customers and your team alike.
From product recommendation engines to sustainability calculators, customer portals to quote-to-order dashboards = we turn packaging know-how into scalable digital solutions that strengthen customer relationships and open new revenue streams.
The challenges we solve
1
Expertise doesn't scale
Your people hold the knowledge - but time is limited. We help you digitise that expertise into branded tools that guide customers, reduce support time, and help teams sell smarter
2
Customer Experience Gaps
Buyers expect simplicity. Endless PDFs, spec sheets, and back-and-back-and-forth emails slow everything down. We create intuitive portals and apps that make choosing, quoting, and ordering effortless.
3
Fee Pressure & Differentiation
Margins are tight and competition is fierce. Custom digital tools give you a unique selling point - proof of value that keeps customers loyal and wins new business.
4
Manual, Repetitive Processes
From quote generation to product matching, too much time is lost on admin. We use no-code automation to streamline these workflows so your team can focus on customers, not copy-paste.
5
The Innovation Gap
You’ve got the ideas - but not the tech resource to make them real. We become your on-demand innovation partner, turning your ideas into working tools in weeks, not months.
You keep supplying exceptional packaging.

We’ll help you deliver it smarter, faster, and more profitably.
How it Works
JIF Session
We work with you to uncover the biggest opportunities for innovation - where technology can support
Design
We scope and build a minimum viable product (MVP) using no/low-code technology - fast, practical, and built to validate
Deliver
We deploy or hand off clean, production-ready code — ready for your team or clients to use, extend, and scale
We don't do tech for tech's sake, we work with you to measure impact before we do anything. Our tests are:
Does it save time?
Does it make you money?
Does it elevate your client experience?
Flexible Engagement Models
We offer clear, value-driven investment options to suit your innovation journey, from strategic deep-dives to ongoing development and support.
Retainer Programmes
Continuous innovation and dedicated support to drive your long-term goals. Retainers from £750/month.
New custom builds are available from £1,500 for retainer clients.
Ad-Hoc Builds
Targeted project solutions for specific challenges or opportunities. Custom builds from £2,000.
Perfect for validating a new idea or addressing an immediate need.
AI Strategy Workshop
An insightful, enjoyable but intensive session to define your business AI opportunities and craft a bespoke roadmap. Fixed price: £1,000.
Turn Ai hype into actionable plans with expert guidance.
Use case examples.
Client Onboarding Portal
Digitise your welcome pack — secure document uploads, automated next steps, FAQs, and task tracking in one interactive app that saves time for both sides.
Product Finder / Guided Buying Tool
A no-code flow that helps your client’s customers choose the right product or service, boosting conversions and reducing decision fatigue.
Diagnostic & Recommendation Tool
Turn your advisory frameworks into an app that guides prospects through key questions, then delivers a tailored recommendation or next step — a scalable lead magnet.
Content Prompt Generator
An AI-powered app that helps your clients’ marketing teams create high-quality briefs, headlines, or social captions using your agency’s tone-of-voice rules.
ROI & Time-Savings Calculator
Help clients see the tangible value of your service by letting them input variables and instantly view projected savings or returns. Perfect for accountants, consultants, and legal firms.
Feedback & Sentiment Tracker
A tool that automatically captures client or customer feedback from surveys and integrates it into a live “Client Health” scorecard — turning satisfaction data into retention insight
These are just example, I encourage you to think "just imagine if…."
Ready to strengthen and scale the relationships that fuel your business?
Book a Discovery Call
30-minute discovery session to explore your current client success approach
Get a Custom Proposal
Receive a tailored client success plan specific to your business
Start Your Journey
Begin implementing structured, scalable client success strategies
Let's make client success structured, scalable, and predictable—without losing the human touch.